Fredrik Høyer is an artist, poet and actor living in Oslo, Norway. Fredrik Høyer is most known for performing slam poetry and spoken word. In 2021 Fredrik preformed at the Nobel peace prize concert with Louisa Tuck, solo cellist of the Oslo Philharmonic.

Fredrik Høyer’s new identity is based on his own notebook, which consists of poems, drawings, and personal notes. By using authentic drawings and scribbles from his notebook, the design becomes honest, intimate, and genuine. There are many ideas in a process, which in this design are shown with multiple logos.